The 11th of the 11th is a strange date. Four 1’s on one day.
In China they celebrate Singles Day, the counterpart of Valentines Day. The four 1’s look like 4 ‘bare sticks’ what stands for single guys.On this day these singles were invited to buy something nice for themselves.
Nowadays, the 11th of the 11th is the biggest online shopping event in China, lasting for just 24 hours.
Alibaba breaks its own records
In 2009 Tmall.com, one of the Alibaba group companies started this sales day. China didn’t know any sales day (like black Friday in the USA) yet. So this opportunity to the Chinese people was unique.
In 2009 ‘only’ 27 companies joined this event. In 2015, 27 thousand companies joined this event. I think they should give the (wo)man who had the initial idea a statue!
Breaking down into numbers
Alibaba said that it sold for over 57.1 billion yuan or 9 billion dollars in just the first 12 hours. Let’s see how much that is per second…
9,000,000,000 in 12 hours =
750,000 per hour =
125,000 per minute =
208,333 USD per second…
Wow! Alibaba ended with 91.2 billion yuan or 14.5 billion USD.
Alibaba made this with all its stores like: AliExpress (English consumer), AliBaba (English B2B), Taobao (for the Chinese) and Tmall.com. It calculated to sell 120,000 parcels per minute. To get it all shippied in time Alibaba used 1.7 million couriers, 400,000 truck an 200 airplanes.
I bet no other store did so many sales ever in such a short time…
Wel… Maybe… The Alibaba biggest competitor JD.com (I haven’t mentioned this store because it is all Chinese) didn’t mention amounts but said it topped the number of orders of 2014 in the first 12 hours.
If you don’t buy, you are a fool
The marketing campaign for this day was running for weeks. Almost everybody in China was thinking or working towards this day. ‘If you wouldn’t go for shopping on this day, you are a fool’
A message from the president of the United States of America. Not Obama, but the Kevin Spacey as House of Cards actor Frank Underwood. Sitting behind his presidential desk. Acting like he is sorry he cannot buy on Singles Day.
A must watch (especially if you are a House of Cards fan)
Singles day is over, no more sale??
Although this event is merely for the Chinese people. Many stores joined this day, stores like AliExpress (of course, as part of the Alibaba group). We must wait for other events, like Black Friday or Cyber Monday at the end of this months. Don’t forget to put November 27th in your calendar if you are planning to buy a new phone or other stuff in China soon!
Did you buy something yesterday in China? What was it? How much discount did you get? Let us know in the comment box below!
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